Lynette Ryals
3 published titles
Customer relationship management (CRM) : building the business case
1 edition
- ISBN: 9780273650690
- Financial Times Prentice Hall
- 2000
- Details
Key account plans : the practitioners' guide to profitable planning
1 edition
- ISBN: 9780750683678
- Butterworth-Heinemann
- 2008
- Details
Managing customers profitably
1 edition
- ISBN: 9780470060636
- Wiley
- 2008
- Details