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Lynette Ryals

3 published titles

Customer relationship management (CRM) : building the business case

1 edition

  • ISBN: 9780273650690
  • Financial Times Prentice Hall
  • 2000
  • Details

Key account plans : the practitioners' guide to profitable planning

1 edition

  • ISBN: 9780750683678
  • Butterworth-Heinemann
  • 2008
  • Details

Managing customers profitably

1 edition

  • ISBN: 9780470060636
  • Wiley
  • 2008
  • Details

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