Customer relationship management (CRM) : building the business case :: Lynette Ryals :: ISBN 9780273650690 :: Financial Times Prentice Hall 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Customer relationship management (CRM) : building the business case
Author Lynette Ryals
Contributors Simon Knox, Stan Maklan, Cranfield School of Management
Publisher Financial Times Prentice Hall
Publication date 2000
Publication location Harlow
Language English

Topics

Customer relations :: Management
Relationship marketing

Catalogue Data

OBNB ID GBA9C1374
ISBN 10 0273650696
ISBN 13 9780273650690
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xvii, 119 p.
P1042 Includes bibliographical references.

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Customer relationship management (CRM) : building the business case by Lynette Ryals. ISBN 9780273650690. Published by Financial Times Prentice Hall in 2000. Publication and catalogue information, links to buy online and reader comments.