John R. Rossiter
5 published titles
Advertising communications & promotion management
1 edition
- ISBN: 0071146679
- McGraw-Hill
- 1997
- Details
Advanced media planning
1 edition
- ISBN: 0792382188
- Kluwer Academic
- 1998
- Details
Strategic advertising management
(Contributor)
1 edition
- ISBN: 0198782322
- Oxford University Press
- 2001
- Details
Marketing communications : theory and applications
1 edition
- ISBN: 9781741032697
- Pearson Prentice Hall
- 2005
- Details
Measurement for the social sciences : the C-OAR-SE method and why it must replace psychometrics
1 edition
- ISBN: 9781441971579
- Springer
- 2011
- Details
