Strategic advertising management :: Larry Percy :: ISBN 0198782322 :: Oxford University Press 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic advertising management
Author Larry Percy
Contributors John R. Rossiter, Richard H. Elliott
Publisher Oxford University Press
Publication date 2001
Publication location Oxford
Language English

Topics

Sales promotion
Advertising :: Management
Strategic planning
012606540

Catalogue Data

OBNB ID GBA1Y4263
ISBN 10 0198782322
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 xxi, 288 p., 12 p. of plates
P1042 Includes bibliographical references and index.

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Strategic advertising management by Larry Percy. ISBN 0198782322. Published by Oxford University Press in 2001. Publication and catalogue information, links to buy online and reader comments.