Stephen L. Vargo
2 published titles
The service-dominant logic of marketing : dialog, debate, and directions
(Contributor)
1 edition
- ISBN: 0765614901
- M.E. Sharpe
- 2006
- Details
Service-dominant logic : premises, perspectives, possibilities
(Contributor)
1 edition
- ISBN: 9780521195676
- Cambridge University Press
- 2014
- Details
