The service-dominant logic of marketing : dialog, debate, and directions :: ISBN 0765614901 :: M.E. Sharpe 2006 :: OBNB, the Open British National Bibliography

Publication Data

Title The service-dominant logic of marketing : dialog, debate, and directions
Contributors Robert F. Lusch, Stephen L. Vargo
Publisher M.E. Sharpe
Publication date 2006
Publication location Armonk, N.Y.
Language English

Topics

Marketing :: Philosophy
Customer services
013342665

Catalogue Data

OBNB ID GBA598636
ISBN 10 0765614901
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xviii, 449 p.
P1042 Includes bibliographical references and index.

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The service-dominant logic of marketing : dialog, debate, and directions. ISBN 0765614901. Published by M.E. Sharpe in 2006. Publication and catalogue information, links to buy online and reader comments.