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Michele O'Dwyer

3 published titles

Marketing the SME : innovation and approach

1 edition

  • ISBN: 9781443805759
  • Cambridge Scholars Pub.
  • 2009
  • Details

Experience and new venture performance : an exploration of founder perceptions

(Contributor)

1 edition

  • ISBN: 9781443814188
  • Cambridge Scholars
  • 2009
  • Details

"Show us what you've got" : building and managing strong brands in Ireland's service SMEs

(Contributor)

1 edition

  • ISBN: 9781443817257
  • Cambridge Scholars
  • 2010
  • Details

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