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"Show us what you've got" : building and managing strong brands in Ireland's service SMEs

Gillian Horan

Publication Data

Title "Show us what you've got" : building and managing strong brands in Ireland's service SMEs
Author Gillian Horan
Contributors Siobhán Tiernan, Michele O'Dwyer
Publisher Cambridge Scholars
Publication date 2010
Publication location Newcastle
Language English

Topics

Small business :: Ireland :: Management
015479250

Catalogue Data

OBNB ID GBB012291
ISBN 10 1443817252
ISBN 13 9781443817257
Type BibliographicResource, Book
Dewey Classification 658.02209415

ISBD

P1053 ix, 190 p.
P1042 Includes bibliographical references.

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"Show us what you've got" : building and managing strong brands in Ireland's service SMEs by Gillian Horan. ISBN 9781443817257. Published by Cambridge Scholars in 2010. Publication and catalogue information, links to buy online and reader comments.