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The IBM way : insights into the world's most successful marketing organization

F. G. Rodgers

Publication Data

Title The IBM way : insights into the world's most successful marketing organization
Author F. G. Rodgers
Contributor Robert L. Shook
Publisher Harper & Row
Publication date 1987
Publication location New York
Language English

Descriptive Notes

Originally published: 1986.
Includes index.

Topics

International Business Machines Corporation

Catalogue Data

OBNB ID GB8805629
ISBN 10 0063370433
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.7610040973

ISBD

P1053 xiv,235p.

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The IBM way : insights into the world's most successful marketing organization by F. G. Rodgers. ISBN 0063370433. Published by Harper & Row in 1987. Publication and catalogue information, links to buy online and reader comments.