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The strategic and operational planning of marketing

Gordon E. Greenley

Publication Data

Title The strategic and operational planning of marketing
Author Gordon E. Greenley
Publisher McGraw-Hill
Publication date 1986
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Management
Marketing

Catalogue Data

OBNB ID GB8546224
ISBN 10 0070841543
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 [256]p.

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The strategic and operational planning of marketing by Gordon E. Greenley. ISBN 0070841543. Published by McGraw-Hill in 1986. Publication and catalogue information, links to buy online and reader comments.

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