Gordon E. Greenley
7 published titles
The strategic and operational planning of marketing
1 edition
- ISBN: 0070841543
- McGraw-Hill
- 1986
- Details
Readings in marketing management from the European journal of marketing
(Contributor)
1 edition
- ISBN: 0070841837
- McGraw-Hill
- 1988
- Details
Strategic management
1 edition
- ISBN: 0138505128
- Prentice-Hall
- 1989
- Details
A development of the domain of marketing planning
1 edition
- ISBN: 0704416026
- Department of Commerce, University of Birmingham
- 1995
- Details
Multiple stakeholder orientation in UK companies & the implications for company performance
1 edition
- Aston Business School Research Institute
- 1996
- Details
The affective structure of consumer situations
1 edition
- ISBN: 1854493515
- Aston Business School Research Institute
- 1998
- Details
The development and validation of a measure of internal market orientation
(Contributor)
1 edition
- ISBN: 1854495712
- Aston Business School Research Institute
- 2001
- Details
