Marketing strategy : a decision-focused approach :: ISBN 0072553936 :: McGraw-Hill/Irwin 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing strategy : a decision-focused approach
Contributor Orville C. Walker
Publisher McGraw-Hill/Irwin
Publication date 2003
Publication location Boston Mass
Language English

Descriptive Notes

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.

Topics

010032737

Catalogue Data

OBNB ID GBA233807
ISBN 10 0072553936
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>4th 4th ed., International ed.
P1053 xviii, 365 p.
P1042 Includes bibliographical references and indexes.

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Marketing strategy : a decision-focused approach. ISBN 0072553936. Published by McGraw-Hill/Irwin in 2003. Publication and catalogue information, links to buy online and reader comments.