Marketing : principles & perspectives :: William O. Bearden :: ISBN 0071214305 :: McGraw-Hill Irwin 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing : principles & perspectives
Author William O. Bearden
Contributors Thomas N. Ingram, Raymond W. LaForge
Publisher McGraw-Hill Irwin
Publication date 2004
Publication location Boston
Language English

Descriptive Notes

Previous ed.: 2001.

Topics

Marketing :: United States

Catalogue Data

OBNB ID GBA348347
ISBN 10 0071214305
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed., International ed.
P1053 xl, 596 p.
P1042 Includes bibliographical references and indexes.

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Marketing : principles & perspectives by William O. Bearden. ISBN 0071214305. Published by McGraw-Hill Irwin in 2004. Publication and catalogue information, links to buy online and reader comments.