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William O. Bearden

4 published titles

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

2 editions

  • ISBN: 0803951558
  • Sage
  • 1993
  • Details
  • ISBN: 076191000X
  • Sage Publications
  • 1999
  • Details

Scaling procedures : issues and applications

(Contributor)

1 edition

  • ISBN: 0761920277
  • Sage Publications
  • 2003
  • Details

Marketing : principles & perspectives

1 edition

  • ISBN: 0071214305
  • McGraw-Hill Irwin
  • 2004
  • Details

Marketing : principles and perspectives

1 edition

  • ISBN: 9780071105859
  • McGraw-Hill Irwin
  • 2007
  • Details

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