Value-based marketing for bottom-line success : 5 steps to creating customer value :: J. Nicholas DeBonis :: ISBN 007139656X :: McGraw-Hill 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Value-based marketing for bottom-line success : 5 steps to creating customer value
Author J. Nicholas DeBonis
Contributors Eric W. Balinski, Phil Allen, American Marketing Association
Publisher McGraw-Hill
Publication date 2003
Publication location New York
Language English

Topics

Consumer satisfaction
Customer services :: Management
010033960

Catalogue Data

OBNB ID GBA344877
ISBN 10 007139656X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xix, 245 p.
P1042 Includes bibliographical references and index.

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Value-based marketing for bottom-line success : 5 steps to creating customer value by J. Nicholas DeBonis. ISBN 007139656X. Published by McGraw-Hill in 2003. Publication and catalogue information, links to buy online and reader comments.