American Marketing Association

14 published titles

Journal of marketing : cumulative index, volumes 1-52 (1936-1987)

(Contributor)

1 edition

New strategies in higher education marketing

(Contributor)

1 edition

Managing sales leads : how to turn every prospect into a customer

(Contributor)

1 edition

Innovation : leadership strategies for the competitive edge

(Contributor)

1 edition

The marketer's guide to successful package design

(Contributor)

1 edition

The focus group research handbook

(Contributor)

1 edition

Competitive intelligence for the competitive edge

(Contributor)

1 edition

The brand marketing book : creating, managing, and extending the value of your brand

(Contributor)

1 edition

The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending

(Contributor)

1 edition

Developing successful marketing strategies

(Contributor)

1 edition

Auditing markets, products, and marketing plans

(Contributor)

1 edition

Preparing the marketing plan

(Contributor)

1 edition

Reputation marketing : building and sustaining your organization's greatest asset

(Contributor)

1 edition

Value-based marketing for bottom-line success : 5 steps to creating customer value

(Contributor)

1 edition