Integrated marketing : making marketing work in industrial and business-to-business companies

Publication Data

• Title Integrated marketing : making marketing work in industrial and business-to-business companies
• Author Richard N. Skinner
• Contributor Marketing Society
• Publisher McGraw-Hill
• Publication date 1994
• Publication location London
• Language English

Topics

• Industrial marketing :: Management
• Sales management
• 010035451

Integrated marketing : making marketing work in industrial and business-to-business companies by Richard N. Skinner. ISBN 0077077687. Published by McGraw-Hill in 1994. Publication and catalogue information, links to buy online and reader comments.