Marketing Society
6 published titles
Branding in action : cases and strategies for profitable brand management
(Contributor)
1 edition
- ISBN: 0077078128
- McGraw-Hill Book Co
- 1993
- Details
Integrated marketing : making marketing work in industrial and business-to-business companies
(Contributor)
1 edition
- ISBN: 0077077687
- McGraw-Hill
- 1994
- Details
The reality of global brands : cases and strategies for the successful management of international brands
(Contributor)
1 edition
- ISBN: 0077090020
- McGraw-Hill
- 1996
- Details
The marketing of services : a total approach to achieving competitive advantage
(Contributor)
1 edition
- ISBN: 0077090845
- McGraw-Hill
- 1997
- Details
Marketing excellence : winning companies reveal the secrets of their success
(Contributor)
1 edition
- ISBN: 9780470060278
- John Wiley
- 2006
- Details
The Future of marketing
(Contributor)
1 edition
- ISBN: 9780956395900
- Marketing Society
- 2009
- Details
