Principles and practice of marketing :: David Jobber :: ISBN 0077096134 :: McGraw-Hill 2001 :: OBNB, the Open British National Bibliography

Publication Data

Title Principles and practice of marketing
Author David Jobber
Publisher McGraw-Hill
Publication date 2001
Publication location London
Language English

Descriptive Notes

Previous ed.: 1998.
One CD-ROM in pocket attached to inside back cover.

Topics

Marketing
010035774

Catalogue Data

OBNB ID GBA1Z7952
ISBN 10 0077096134
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>3rd 3rd ed.
P1053 xxiv, 823 p.
P1042 Includes bibliographical references and index.

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Principles and practice of marketing by David Jobber. ISBN 0077096134. Published by McGraw-Hill in 2001. Publication and catalogue information, links to buy online and reader comments.