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Introduction to marketing, advertising and public relations

Frank William Jefkins

Publication Data

Title Introduction to marketing, advertising and public relations
Author Frank William Jefkins
Publisher Macmillan
Publication date 1985
Publication location London
Language English

Descriptive Notes

Bibliography: p283-284. _ Includes index.

Topics

010055127

Catalogue Data

OBNB ID GB8624092
ISBN 10 0333407164
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659

ISBD

P1008>New New ed.
P1053 viii,290p.

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Introduction to marketing, advertising and public relations by Frank William Jefkins. ISBN 0333407164. Published by Macmillan in 1985. Publication and catalogue information, links to buy online and reader comments.

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