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Frank William Jefkins

30 published titles

Copywriting and its presentation : a guide to advertisement and sales letter writing

1 edition

Wanted on holiday

1 edition

Public relations in world marketing

1 edition

Planned public relations

2 editions

  • ISBN: 0700201092
  • Intertext
  • 1969
  • Details
  • ISBN: 0700201858
  • Intertext
  • 1972
  • Details

Advertising today

4 editions

  • ISBN: 0700201602
  • Intertext
  • 1971
  • Details
  • ISBN: 0700201874
  • Intertext
  • 1972
  • Details
  • ISBN: 070020265x
  • International Textbook Co.
  • 1977
  • Details
  • ISBN: 0700202854
  • International Textbook
  • 1984
  • Details

Press relations practice

1 edition

  • ISBN: 0700201866
  • Intertext
  • 1972
  • Details

Advertising made simple

4 editions

  • ISBN: 0491006942
  • W.H. Allen
  • 1973
  • Details
  • ISBN: 0491007043
  • W. H. Allen
  • 1980
  • Details
  • ISBN: 0434985546
  • Heinemann
  • 1985
  • Details
  • ISBN: 0750603259
  • Butterworth-Heinemann
  • Details

Dictionary of marketing and communication : including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing,

1 edition

  • ISBN: 0700202188
  • Intertext
  • 1973
  • Details

Advertisement writing

1 edition

  • ISBN: 0712101381
  • Macdonald and Evans
  • 1976
  • Details

Planned press and public relations

2 editions

  • ISBN: 0700202641
  • International Textbook Co.
  • 1977
  • Details
  • ISBN: 0751400165
  • Blackie Academic & Professional
  • 1993
  • Details

Public relations for marketing management

1 edition

  • ISBN: 0333232445
  • Macmillan
  • 1978
  • Details

Public relations

5 editions

  • ISBN: 0712116982
  • Macdonald and Evans
  • 1980
  • Details
  • ISBN: 0712117644
  • Macdonald and Evans
  • 1983
  • Details
  • ISBN: 0712117490
  • Pitman
  • 1988
  • Details
  • ISBN: 0712117091
  • M&E
  • 1992
  • Details
  • ISBN: 071211713X
  • Pitman
  • 1998
  • Details

Effective press relations : a teach yourself course in press relations and house journal editing

1 edition

  • ISBN: 0905889010
  • Frank Jefkins School of Public Relations
  • 1980
  • Details

Effective publicity writing : a teach yourself course on the different literary styles required for writing reports, advertisments, sales letters, news releases and feature articles ...

1 edition

  • ISBN: 0905889037
  • Frank Jefkins School of Public Relations
  • 1981
  • Details

Public relations : made simple

1 edition

  • ISBN: 043498518X
  • Heinemann
  • 1982
  • Details

Effective marketing strategy : a teach yourself course in planning the marketing programme

1 edition

  • ISBN: 0905889045
  • Frank Jefkins School of Public Relations
  • 1982
  • Details

Introduction to marketing, advertising and public relations

2 editions

  • ISBN: 0333324005
  • Macmillan
  • 1982
  • Details
  • ISBN: 0333407164
  • Macmillan
  • 1985
  • Details

Modern marketing

3 editions

  • ISBN: 0712128026
  • Macdonald and Evans
  • 1983
  • Details
  • ISBN: 0712114181
  • Macdonald and Evans
  • 1989
  • Details
  • ISBN: 071210853X
  • M + E
  • 1993
  • Details

Dictionary of marketing, advertising and public relations

1 edition

  • ISBN: 0700202846
  • International Textbook Co.
  • 1983
  • Details

Public relations for management success

1 edition

  • ISBN: 0709914369
  • Croom Helm
  • 1984
  • Details

Advertising

6 editions

  • ISBN: 0712106642
  • Macdonald and Evans
  • 1985
  • Details
  • ISBN: 0712108386
  • Pitman
  • 1991
  • Details
  • ISBN: 0750603259
  • Made Simple Books
  • 1992
  • Details
  • ISBN: 0712108564
  • Pitman
  • 1994
  • Details
  • ISBN: 0273634143
  • Financial Times Management
  • 1994
  • Details
  • ISBN: 0273634356
  • Financial Times Prentice Hall
  • 2000
  • Details

Communication in industrialising countries

1 edition

  • ISBN: 0333435133
  • Macmillan
  • 1986
  • Details

International dictionary of marketing and communication

1 edition

  • ISBN: 0216922542
  • Blackie
  • 1987
  • Details

Public relations for your business

1 edition

  • ISBN: 1852510358
  • Mercury
  • 1987
  • Details

Public relations techniques

2 editions

  • ISBN: 0434908967
  • Heinemann Professional
  • 1988
  • Details
  • ISBN: 075061563X
  • Butterworth Heinemann
  • 1994
  • Details

The secrets of successful direct response marketing

1 edition

  • ISBN: 0434908991
  • Heinemann Professional
  • 1988
  • Details

A first course in marketing

2 editions

Modern marketing communications

1 edition

  • ISBN: 0216926947
  • Blackie
  • 1990
  • Details

Dictionary of advertising

1 edition

  • ISBN: 0273031368
  • Pitman
  • 1990
  • Details

Public relations : contemporary issues and techniques

(Contributor)

1 edition

  • ISBN: 0750657243
  • Elsevier/Butterworth-Heineman
  • 2004
  • Details

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