Marketing planning for the pharmaceutical industry :: John Lidstone :: ISBN 0566081121 :: Gower 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing planning for the pharmaceutical industry
Author John Lidstone
Contributor Janice MacLennan
Publisher Gower
Publication date 1999
Publication location Aldershot
Language English

Descriptive Notes

Previous ed.: John Lidstone with Terry Collier. 1987.
Includes index.

Topics

Medical care :: Marketing :: Planning
Drugs :: Marketing
010066763

Catalogue Data

OBNB ID GB9938319
ISBN 10 0566081121
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 362.10688

ISBD

P1008>2nd 2nd ed
P1053 xxi, 146 p.

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Marketing planning for the pharmaceutical industry by John Lidstone. ISBN 0566081121. Published by Gower in 1999. Publication and catalogue information, links to buy online and reader comments.