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Strategic marketing planning

Malcolm McDonald

Publication Data

Title Strategic marketing planning
Author Malcolm McDonald
Contributor Cranfield School of Management
Publisher Kogan Page
Publication date 1992
Language English

Topics

Marketing :: Planning
010097273

Catalogue Data

OBNB ID GB9342840
ISBN 10 0749407670
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 222p.

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Strategic marketing planning by Malcolm McDonald. ISBN 0749407670. Published by Kogan Page in 1992. Publication and catalogue information, links to buy online and reader comments.

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