At foot of title: Cranfield University, School of Management.
Topics
Marketing
Customer services
Catalogue Data
OBNB ID GB9647862
ISBN 10 074941636X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1053 286p.
P1042 Includes bibliographies and index.
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Advances in relationship marketing. ISBN 074941636X. Published by Kogan Page in 1995. Publication and catalogue information, links to buy online and reader comments.