Adrian Payne
10 published titles
Relationship marketing
(Contributor)
2 editions
- ISBN: 0750602589
- Butterworth-Heinemann
- 1991
- Details
- ISBN: 0750609788
- Butterworth Heinemann
- 1991
- Details
The essence of services marketing
1 edition
- ISBN: 013284852X
- Prentice Hall
- 1993
- Details
Advances in relationship marketing
(Contributor)
1 edition
- ISBN: 074941636X
- Kogan Page
- 1995
- Details
Relationship marketing for competitive advantage : winning and keeping customers
(Contributor)
1 edition
- ISBN: 075062020X
- Butterworth Heinemann on behalf of The Chartered Institute of Marketing
- 1995
- Details
Marketing planning for services
(Contributor)
1 edition
- ISBN: 075062549X
- Butterworth-Heinemann published on behalf of The Chartered Institute of Marketing
- 1996
- Details
Relationship marketing : creating shareholder value
(Contributor)
1 edition
- ISBN: 0750648392
- Butterworth-Heinemann
- 2002
- Details
Handbook of CRM : achieving excellence in customer management
1 edition
- ISBN: 9780750664370
- Elsevier Butterworth-Heinemann
- 2006
- Details
Marketing plans for service businesses : a complete guide
(Contributor)
1 edition
- ISBN: 9780750667463
- Butterworth-Heinemann
- 2006
- Details
Marketing plans for services : a complete guide
(Contributor)
1 edition
- ISBN: 9780470979099
- Wiley
- 2011
- Details
Strategic customer management : integrating relationship marketing and CRM
1 edition
- ISBN: 9781107649224
- Cambridge University Press
- 2013
- Details
