Strategic marketing communications : new ways to build and integrate communication :: P. R. Smith :: ISBN 0749420138 :: Kogan Page 1997 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing communications : new ways to build and integrate communication
Author P. R. Smith
Contributors Alan Pulford, Chris Berry
Publisher Kogan Page
Publication date 1997
Publication location London
Language English

Descriptive Notes

Includes index.

Topics

Communication in marketing
Strategic planning
010098020

Catalogue Data

OBNB ID GB97Z2211
ISBN 10 0749420138
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiv,290p.

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Strategic marketing communications : new ways to build and integrate communication by P. R. Smith. ISBN 0749420138. Published by Kogan Page in 1997. Publication and catalogue information, links to buy online and reader comments.