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P. R. Smith

7 published titles

Marketing communications : an integrated approach

5 editions

  • ISBN: 0749407751
  • Kogan Page
  • 1993
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  • ISBN: 0749426993
  • Kogan Page
  • 1998
  • Details
  • ISBN: 0749436697
  • Kogan Page
  • 2001
  • Details
  • ISBN: 0749436697
  • Kogan Page
  • 2002
  • Details
  • ISBN: 0749442654
  • Kogan Page
  • 2004
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Strategic marketing communications : new ways to build and integrate communication

1 edition

  • ISBN: 0749420138
  • Kogan Page
  • 1997
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Strategic marketing communications : new ways to build and integrate communications

1 edition

  • ISBN: 0749429186
  • Kogan Page
  • 1999
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Great answers to tough marketing questions

2 editions

  • ISBN: 0749430184
  • Kogan Page
  • 1999
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  • ISBN: 0749440228
  • Kogan Page
  • 2003
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emarketing excellence : the heart of ebusiness

2 editions

  • ISBN: 0750653353
  • Butterworth-Heinemann
  • 2002
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  • ISBN: 0750663596
  • Elsevier Butterworth-Heinemann
  • 2005
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eMarketing eXcellence : planning and optimizing your digital marketing

(Contributor)

2 editions

  • ISBN: 9780750689458
  • Butterworth-Heinemann
  • 2008
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  • ISBN: 9780415533379
  • Routledge
  • 2013
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Marketing communications : integrating offline and online with social media

1 edition

  • ISBN: 9780749461935
  • Kogan Page
  • 2011
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