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Introduction to marketing : a step-by-step guide to all the tools of marketing

Geoffrey Lancaster

Publication Data

Title Introduction to marketing : a step-by-step guide to all the tools of marketing
Author Geoffrey Lancaster
Contributor Paul Reynolds
Publisher Kogan Page
Publication date 1999
Publication location London
Language English

Topics

Marketing

Catalogue Data

OBNB ID GB97Z4632
ISBN 10 0749420952
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 ix, 290p.

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Introduction to marketing : a step-by-step guide to all the tools of marketing by Geoffrey Lancaster. ISBN 0749420952. Published by Kogan Page in 1999. Publication and catalogue information, links to buy online and reader comments.

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