Geoffrey Lancaster
25 published titles
Sales technique and management
3 editions
- ISBN: 0712106707
- Macdonald & Evans
- 1985
- Details
- ISBN: 0273030302
- Pitman
- 1988
- Details
- ISBN: 0273031902
- Pitman
- 1990
- Details
Forecasting for sales and materials management
1 edition
- ISBN: 0333365828
- Macmillan
- 1985
- Details
The marketing primer
1 edition
- ISBN: 0434910929
- Heinemann Professional on behalf of the Institute of Marketing
- 1988
- Details
Essentials of marketing : text and cases
3 editions
- ISBN: 0070841810
- McGraw-Hill
- 1988
- Details
- ISBN: 0077077288
- McGraw-Hill
- 1993
- Details
- ISBN: 0077094379
- McGraw-Hill
- 1999
- Details
- ISBN: 0850978548
- Letts
- 1989
- Details
- ISBN: 0750620552
- Butterworth Heinemann
- 1995
- Details
- ISBN: 0333658477
- Macmillan Business
- 1998
- Details
- ISBN: 0333987896
- Palgrave Macmillan
- 2004
- Details
Mini cases in marketing
(Contributor)
2 editions
- ISBN: 043491312X
- Heinemann Professional
- 1990
- Details
- ISBN: 075060171X
- Butterworth-Heinemann
- 1990
- Details
Marketing management
2 editions
- ISBN: 0077074203
- McGraw-Hill
- 1993
- Details
- ISBN: 0077092910
- McGraw-Hill
- 1998
- Details
Marketing fundamentals
1 edition
- ISBN: 0750619988
- Butterworth-Heinemann
- 1994
- Details
Marketing case studies : how to tackle them, how to answer them
(Contributor)
1 edition
- ISBN: 0750620110
- Butterworth-Heinemann
- 1995
- Details
Strategic marketing, planning and evaluation
1 edition
- ISBN: 0749417846
- Kogan Page
- 1996
- Details
Marketing fundamentals 1996-97
1 edition
- ISBN: 075062910X
- Butterworth-Heinemann
- 1996
- Details
Selling & sales management
(Contributor)
2 editions
- ISBN: 0273625926
- Pitman
- 1997
- Details
- ISBN: 0273642103
- Pearson Education
- 2000
- Details
Marketing fundamentals 1998-99
1 edition
- ISBN: 0750640340
- Butterworth-Heinemann
- 1998
- Details
Introduction to marketing : a step-by-step guide to all the tools of marketing
1 edition
- ISBN: 0749420952
- Kogan Page
- 1999
- Details
Marketing fundamentals, 2001-2002
1 edition
- ISBN: 0750653051
- Butterworth-Heinemann
- 2001
- Details
Essentials of marketing
1 edition
- ISBN: 0077098609
- McGraw-Hill
- 2002
- Details
Marketing fundamentals, 2002-2003
1 edition
- ISBN: 0750657022
- Butterworth-Heinemann
- 2002
- Details
Marketing : the one-semester introduction
1 edition
- ISBN: 0750643811
- Butterworth-Heinemann
- 2002
- Details
Marketing made simple
1 edition
- ISBN: 075064771X
- Made Simple
- 2002
- Details
Marketing fundamentals, 2003-2004
(Contributor)
1 edition
- ISBN: 0750659572
- Butterworth-Heinemann
- 2003
- Details
Selling and sales management
(Contributor)
4 editions
- ISBN: 0273674153
- Prentice Hall Financial Times
- 2003
- Details
- ISBN: 9780273720652
- Financial Times Prentice Hall
- 2009
- Details
- ISBN: 9780273762652
- Pearson
- 2012
- Details
- ISBN: 9781292078007
- Pearson
- 2015
- Details
Research methods in management : a concise introduction to research in management and business consultancy
1 edition
- ISBN: 0750662123
- Elsevier/Butterworth-Heinemann
- 2005
- Details
CIM Professional Certificate in Marketing. Marketing fundamentals
1 edition
- ISBN: 9780750667722
- Elsevier/Butterworth-Heinemann
- 2006
- Details
Research methods : a concise introduction to research in management and business consultancy
(Contributor)
1 edition
- ISBN: 9780750689533
- Butterworth-Heinemann
- 2009
- Details
Essentials of marketing management
1 edition
- ISBN: 9780203847206
- Routledge
- 2011
- Details
