Strategic marketing planning :: Malcolm McDonald :: ISBN 0749420960 :: Kogan Page 1996 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing planning
Author Malcolm McDonald
Contributor Cranfield School of Management
Publisher Kogan Page
Publication date 1996
Publication location London
Language English

Descriptive Notes

Previous ed.: 1992.
At foot of title: Cranfield University School of Management.

Topics

Marketing :: Management
Strategic planning

Catalogue Data

OBNB ID GB96Y0950
ISBN 10 0749420960
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 255p.
P1042 Includes bibliographies and index.

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Strategic marketing planning by Malcolm McDonald. ISBN 0749420960. Published by Kogan Page in 1996. Publication and catalogue information, links to buy online and reader comments.