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Marketing communications : an integrated approach

P. R. Smith

Publication Data

Title Marketing communications : an integrated approach
Author P. R. Smith
Publisher Kogan Page
Publication date 1998
Publication location London
Language English

Descriptive Notes

Previous ed.: 1993.

Topics

010098391

Catalogue Data

OBNB ID GB9915701
ISBN 10 0749426993
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xvi, 602 p.

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Marketing communications : an integrated approach by P. R. Smith. ISBN 0749426993. Published by Kogan Page in 1998. Publication and catalogue information, links to buy online and reader comments.

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