Customer relationship marketing : get to know your customers and win their loyalty :: Merlin Stone :: ISBN 0749427000 :: Kogan Page 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Customer relationship marketing : get to know your customers and win their loyalty
Author Merlin Stone
Contributors Neil Woodcock, Liz Machtynger
Publisher Kogan Page
Publication date 2000
Publication location London
Language English

Descriptive Notes

Previous ed.: 1995.
Includes index.

Topics

Customer relations
Relationship marketing

Catalogue Data

OBNB ID GBA036791
ISBN 10 0749427000
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1008>2nd 2nd ed.
P1053 xii, 228 p.

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Customer relationship marketing : get to know your customers and win their loyalty by Merlin Stone. ISBN 0749427000. Published by Kogan Page in 2000. Publication and catalogue information, links to buy online and reader comments.