Merlin Stone
29 published titles
An enlarged European community and the less developed countries : report of a conference held by the Institute of Development Studies and the Centre for Contemporary European Studies at the University
(Contributor)
1 edition
- ISBN: 0903422050
- University of Sussex, Centre for Contemporary European Studies
- 1973
- Details
Product planning : an integrated approach
1 edition
- ISBN: 0333166744
- Macmillan
- 1976
- Details
Marketing and economics
1 edition
- ISBN: 0333223489
- Macmillan
- 1980
- Details
Field service management
1 edition
- ISBN: 0566024772
- Gower
- 1985
- Details
Database marketing
(Contributor)
2 editions
- ISBN: 056602733X
- Gower
- 1988
- Details
- ISBN: 0704506394
- Gower
- 1989
- Details
Telemanage your customers : a system for telephone account management
1 edition
- ISBN: 0566029030
- Gower
- 1990
- Details
Leisure services marketing
1 edition
- ISBN: 1854520741
- Books Books Books
- 1990
- Details
Managing direct marketing
(Contributor)
1 edition
- ISBN: 1854520776
- Books Books Books
- 1990
- Details
The Positive personnel manager's guide to the 1990s
(Contributor)
1 edition
- ISBN: 1873152124
- Apex Centre, Kingston Polytechnic
- 1991
- Details
Competitive customer care
1 edition
- ISBN: 1855240521
- Croner
- 1992
- Details
Competitive customer care : a guide to keeping customers
2 editions
- ISBN: 1855240521
- Croner Publications
- 1992
- Details
- ISBN: 1855240521
- Croner
- 1992
- Details
How to market computers and information technology
(Contributor)
1 edition
- ISBN: 0333608143
- Macmillan
- 1994
- Details
Direct hit : winning direct marketing campaigns
1 edition
- ISBN: 0273616897
- Pitman
- 1995
- Details
Relationship marketing
1 edition
- ISBN: 0749417552
- Kogan Page
- 1995
- Details
Winning new customers in financial services : using relationship marketing and information technology in consumer financial services
1 edition
- ISBN: 0273622056
- FT Pitman
- 1997
- Details
Marketing for schools
(Contributor)
1 edition
- ISBN: 1855244039
- Croner Publications
- 1997
- Details
Questions & answers : common marketing problems
(Contributor)
1 edition
- ISBN: 1855244888
- Croner
- 1998
- Details
Up close and personal? : customer relationship marketing @ work
(Contributor)
1 edition
- ISBN: 0749430877
- Kogan Page
- 1999
- Details
Customer relationship marketing : get to know your customers and win their loyalty
1 edition
- ISBN: 0749427000
- Kogan Page
- 2000
- Details
Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers
(Contributor)
1 edition
- ISBN: 0749435798
- Kogan Page
- 2001
- Details
CRM in financial services : a practical guide to making customer relationship management work
(Contributor)
1 edition
- ISBN: 0749436964
- Kogan Page
- 2002
- Details
The definitive guide to direct and interactive marketing : how to select, reach and retain the right customers
1 edition
- ISBN: 0273675206
- Financial Times Prentice Hall
- 2003
- Details
The customer management scorecard : managing CRM for profit
(Contributor)
1 edition
- ISBN: 0749438959
- Kogan Page
- 2003
- Details
Business solutions on demand : transform the business to deliver real customer value
(Contributor)
1 edition
- ISBN: 0749441720
- Kogan Page
- 2004
- Details
Consumer insight : how to use data and market research to get closer to your customer
(Contributor)
1 edition
- ISBN: 0749442921
- Kogan Page
- 2004
- Details
Business solutions on demand : how to transform from a product-led to a service-led company
(Contributor)
1 edition
- ISBN: 0749444703
- Kogan Page
- 2004
- Details
Managing stakeholders in the public sector
1 edition
- ISBN: 9781845081270
- Public Management and Policy Association
- 2007
- Details
Applying the learning from customer empowerment models operating in other industries to the post-16 employment and skills sector
1 edition
- ISBN: 9781906597573
- UKCES
- 2010
- Details
How to market computer and office systems
1 edition
