Strategic marketing communications : new ways to build and integrate communications :: P. R. Smith :: ISBN 0749429186 :: Kogan Page 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing communications : new ways to build and integrate communications
Author P. R. Smith
Contributors Chris Berry, Alan Pulford
Publisher Kogan Page
Publication date 1999
Publication location London
Language English

Descriptive Notes

Previous ed.: 1997.
One 3.5" computer disk in pocket attached to inside back cover.

Topics

Communication in marketing
010098517

Catalogue Data

OBNB ID GB99Y6564
ISBN 10 0749429186
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>Rev. Rev. ed.
P1053 300 p.
P1042 Includes bibliographical references and index.

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Strategic marketing communications : new ways to build and integrate communications by P. R. Smith. ISBN 0749429186. Published by Kogan Page in 1999. Publication and catalogue information, links to buy online and reader comments.