Branding : a practical guide to planning your strategy :: Geoffrey Randall :: ISBN 0749432810 :: Kogan Page 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Branding : a practical guide to planning your strategy
Author Geoffrey Randall
Publisher Kogan Page
Publication date 2000
Publication location London
Language English

Descriptive Notes

Previous ed.: 1997.
Published in association with Marketing magazine.

Topics

Brand name products :: Marketing :: Management

Catalogue Data

OBNB ID GBA113781
ISBN 10 0749432810
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 vii, 184 p.
P1042 Includes bibliographical references and index.

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Branding : a practical guide to planning your strategy by Geoffrey Randall. ISBN 0749432810. Published by Kogan Page in 2000. Publication and catalogue information, links to buy online and reader comments.