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Marketing communications : an integrated approach

P. R. Smith

Publication Data

Title Marketing communications : an integrated approach
Author P. R. Smith
Contributor Jonathan Taylor
Publisher Kogan Page
Publication date 2001
Publication location London
Language English

Descriptive Notes

Previous ed.: 1998.

Topics

010099000

Catalogue Data

OBNB ID GBA1W9673
ISBN 10 0749436697
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 xvi,640p.
P1042 Includes bibliographies and index.

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Marketing communications : an integrated approach by P. R. Smith. ISBN 0749436697. Published by Kogan Page in 2001. Publication and catalogue information, links to buy online and reader comments.

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