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Marketing management : text and cases

Michael R. Czinkota

Publication Data

Title Marketing management : text and cases
Author Michael R. Czinkota
Contributors Masaaki Kotabe, David Mercer
Publisher Blackwell Business
Publication date 1997
Publication location Cambridge, Mass.
Language English

Descriptive Notes

Includes indexes.

Topics

Marketing :: Management
010134991

Catalogue Data

OBNB ID GB9747542
ISBN 10 1557866953
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xxii, 675p.

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Marketing management : text and cases by Michael R. Czinkota. ISBN 1557866953. Published by Blackwell Business in 1997. Publication and catalogue information, links to buy online and reader comments.

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