David Mercer
13 published titles
IBM : how the world's most successful corporation is managed
2 editions
- ISBN: 1850912874
- Kogan Page
- 1987
- Details
- ISBN: 1850916373
- Kogan Page
- 1988
- Details
The sales professional
1 edition
- ISBN: 1850916152
- Kogan Page
- 1988
- Details
Marketing. Instructor manual
1 edition
- ISBN: 0631186115
- Blackwell
- 1992
- Details
- ISBN: 0631176314
- Blackwell Business
- 1992
- Details
Managing the external environment : a strategic perspective
(Contributor)
1 edition
Marketing management : text and cases
(Contributor)
1 edition
- ISBN: 1557866953
- Blackwell Business
- 1997
- Details
New marketing practice : rules for success in a changing world
1 edition
- ISBN: 0140240780
- Penguin
- 1997
- Details
Future revolutions : a comprehensive guide to the third millennium
1 edition
- ISBN: 0752813692
- Orion Business
- 1998
- Details
Marketing for managers
1 edition
- ISBN: 075281382X
- Orion Business Books
- 1998
- Details
Marketing strategy : the challenge of the external environment
1 edition
Future revolutions : unravelling the uncertainties of life & work in the 21st century
1 edition
- ISBN: 0752813781
- Orion Business
- 1999
- Details
Marketing : the encyclopedic dictionary
1 edition
- ISBN: 0631211268
- Blackwell
- 1999
- Details
New economy expression : redefining marketing in the multichannel age
1 edition
- ISBN: 0471500089
- Wiley
- 2001
- Details