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David Mercer

13 published titles

IBM : how the world's most successful corporation is managed

2 editions

  • ISBN: 1850912874
  • Kogan Page
  • 1987
  • Details
  • ISBN: 1850916373
  • Kogan Page
  • 1988
  • Details

The sales professional

1 edition

  • ISBN: 1850916152
  • Kogan Page
  • 1988
  • Details

Marketing. Instructor manual

1 edition

  • ISBN: 0631186115
  • Blackwell
  • 1992
  • Details

Marketing

1 edition

  • ISBN: 0631176314
  • Blackwell Business
  • 1992
  • Details

Managing the external environment : a strategic perspective

(Contributor)

1 edition

  • ISBN: 0803986289
  • Sage
  • 1992
  • Details

Marketing management : text and cases

(Contributor)

1 edition

  • ISBN: 1557866953
  • Blackwell Business
  • 1997
  • Details

New marketing practice : rules for success in a changing world

1 edition

  • ISBN: 0140240780
  • Penguin
  • 1997
  • Details

Future revolutions : a comprehensive guide to the third millennium

1 edition

  • ISBN: 0752813692
  • Orion Business
  • 1998
  • Details

Marketing for managers

1 edition

  • ISBN: 075281382X
  • Orion Business Books
  • 1998
  • Details

Marketing strategy : the challenge of the external environment

1 edition

  • ISBN: 0761958762
  • Sage
  • 1998
  • Details

Future revolutions : unravelling the uncertainties of life & work in the 21st century

1 edition

  • ISBN: 0752813781
  • Orion Business
  • 1999
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Marketing : the encyclopedic dictionary

1 edition

  • ISBN: 0631211268
  • Blackwell
  • 1999
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New economy expression : redefining marketing in the multichannel age

1 edition

  • ISBN: 0471500089
  • Wiley
  • 2001
  • Details

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