Papers presented at 1989 Symposium on the Marketing of Higher Education, held from Nov. 12-14, 1989, in Cincinnati; the 1st in a series sponsored by the American Marketing Association.
"Has also been published as Journal of marketing for higher education, v. 3, no. 2, 1991"--P. facing t.p.
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New strategies in higher education marketing. ISBN 1560241985. Published by Haworth in 1991. Publication and catalogue information, links to buy online and reader comments.
