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The marketing concept : its meaning management; with a paper on the role of the college in executive development
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The marketing concept : its meaning management; with a paper on the role of the college in executive development

American Management Association

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The marketing concept : its meaning management; with a paper on the role of the college in executive development by American Management Association. Published by American Management Association in 1957. Publication and catalogue information, links to buy online and reader comments.

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