Effective advertising : application, measurement and accountability :: Helen Jones :: ISBN 1840830824 :: Financial Times Retail & Consumer 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Effective advertising : application, measurement and accountability
Author Helen Jones
Contributors Institute of Practitioners in Advertising, Financial Times Retail & Consumer Publishing
Publisher Financial Times Retail & Consumer
Publication date 1998
Publication location London
Language English

Topics

Advertising :: Case studies
Advertising :: Research
010388470

Catalogue Data

OBNB ID GB9907238
ISBN 10 1840830824
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 viii, 158p.
P1042 Includes bibliographical references.

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Effective advertising : application, measurement and accountability by Helen Jones. ISBN 1840830824. Published by Financial Times Retail & Consumer in 1998. Publication and catalogue information, links to buy online and reader comments.