Institute of Practitioners in Advertising

85 published titles

Strangers into customers : the Fort Wayne survey

1 edition

The development of the service advertising agency

1 edition

In the interest of the advertiser : aims and functions of the Institute of Practitioners in Advertising

1 edition

Motivation research

1 edition

Preparation of artwork for rotary gravure

2 editions

A practical demonstration of media planning : report of the session at Church House, Westminster, S.W.1, Thursday, 19th February, 1959

1 edition

The advertising of proprietary medicines

1 edition

What advertising does

2 editions

Company advertising

1 edition

Overseas advertising : notes for the guidance of member-agencies

1 edition

Trends in audiences and advertising costs in nine media

1 edition

I.P.A visual aids list

1 edition

Marketing and advertising in Europe

(Contributor)

1 edition

How to budget for industrial advertising

1 edition

Advertising conditions in Germany

1 edition

Visual aids list

2 editions

Why you need an advertising agency

1 edition

Bye-laws relating to standards of practice

1 edition

The I.P.A. guide to London. 1969 ed

1 edition

Promotion of racial harmony planning demonstration held on 11th December 1969 at the New Theatre, London W.C.2: report of the I.P.A

1 edition

Three turbulent years

(Contributor)

1 edition

Membership list. 1970, June

1 edition

Review of media & product research sources

(Contributor)

1 edition

A plain man's guide to industrial market research

1 edition

Producing useful media research

1 edition

Industrial marketing and advertising in Europe

(Contributor)

1 edition

Marketing check list

2 editions

Europe means London : the text of the speech given to the Regional Councils of the AAAA in New York, Detroit, Chicago and Los Angeles in April/May 1970

(Contributor)

1 edition

Some suggested provisions for use in agency/client agreements

1 edition

Membership list

5 editions

Member-agencies

1 edition

Media planning

(Contributor)

1 edition

You and the I.P.A.

1 edition

Advertising and advertising agencies : summary of a report on a postal survey of advertisers' opinions

(Contributor)

1 edition

Advertising conditions in the Netherlands

1 edition

Advertising law handbook

(Contributor)

2 editions

Is it legal? : a guide to the laws affecting the design and content of food labels and advertisements ...

1 edition

Below the line in IPA agencies : a report

(Contributor)

1 edition

Advertising conditions in the United Kingdom

2 editions

VAT check list : an alphabetical list of advertising agency and other related outputs which are not standard-rated ...

1 edition

IPA marketing check list

1 edition

IPA vital statistics. [1972-73]

1 edition

Guide to buying European media

1 edition

The structure of the EEC and the Council of Europe

1 edition

Advertising conditions in France

1 edition

Grocery own labels : a review : a report

(Contributor)

1 edition

Attitudes towards advertising : a collection of published studies from October 1963 to July 1972

(Contributor)

2 editions

Advertising conditions in Finland

1 edition

IPA submission to the Annan Committee

2 editions

IPA vital statistics. [1973-74]

1 edition

Advertising conditions in Italy

1 edition

Review of consumer research sources for products and media : the situation at the end of 1975

(Contributor)

1 edition

Some suggested provisions for use in agency-client agreements

1 edition

Code of advertising practice : the CAP Committee : how it works - and why

1 edition

Keep the media free : the text of a speech

(Contributor)

1 edition

Advertising conditions in Germany (Federal Republic)

1 edition

Advertising conditions in Sweden

1 edition

The case for competition : the text of a speech by Alex Jarratt ... at the fifteenth Council dinner of the Institute of Practitioners in Advertising, Painter-Stainers' Hall, London, on 28 September, 1

(Contributor)

1 edition

New product development bibliography

(Contributor)

1 edition

Why you need a recruitment advertising agency

1 edition

Advertising conditions in Spain

1 edition

Is it legal? : a guide to the laws affecting the design and content of food labels and advertisements

1 edition

Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980

(Contributor)

1 edition

A Plain man's guide to industrial market research : some simple answers to the question : 'Should I be using it?'

(Contributor)

1 edition

The advertising budget : the advertiser's guide to budget determination

(Contributor)

1 edition

Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1988

(Contributor)

1 edition

Advertising works 6

(Contributor)

1 edition

Advertising works 7 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1992

(Contributor)

1 edition

Advertising works 8 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994

(Contributor)

1 edition

Accountable advertising : handbook for managers and analysts

(Contributor)

1 edition

Advertising works 9 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1996

(Contributor)

1 edition

Excellence in advertising : the IPA guide to best practice

(Contributor)

2 editions

Effective advertising : application, measurement and accountability

(Contributor)

1 edition

Advertising works 11 : cases from the IPA advertising effectiveness awards, Institute of Practitioners in Advertising, 2000

(Contributor)

1 edition

Shared beliefs : agency thinking about what makes good and great advertising

(Contributor)

1 edition

AREA effectiveness works 4 : papers from the IPA 2001 AREA Effectiveness Awards

(Contributor)

1 edition

Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002

(Contributor)

1 edition

Ad value : twenty ways advertising works for business

(Contributor)

1 edition

Ad law : breaking the mould without breaking the rules

(Contributor)

1 edition

Advertising works 14 : proving the effectiveness of marketing communications

(Contributor)

1 edition

Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide

(Contributor)

1 edition

Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability

(Contributor)

1 edition

Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m

(Contributor)

1 edition

Advertising works 21 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2012, open to all agencies, media owners and clients worldwide

(Contributor)

1 edition

The new Britain : an in-depth view into multicultural Britain in 2014

1 edition