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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

Linden Brown

Publication Data

Title Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Author Linden Brown
Contributor Malcolm McDonald
Publisher Macmillan
Publication date 1994
Publication location Basingstoke
Language English

Catalogue Data

OBNB ID GB9441790
ISBN 10 0333613511
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.80094

ISBD

P1053 xi,370p.

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Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage by Linden Brown. ISBN 0333613511. Published by Macmillan in 1994. Publication and catalogue information, links to buy online and reader comments.

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