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Market segmentation : a step-by-step approach to creating profitable market segments

Malcolm McDonald

Publication Data

Title Market segmentation : a step-by-step approach to creating profitable market segments
Author Malcolm McDonald
Contributor Ian Dunbar
Publisher Macmillan Business
Publication date 1995
Publication location Basingstoke
Language English

Descriptive Notes

Includes index.

Topics

010676240

Catalogue Data

OBNB ID GB9534795
ISBN 10 0333637232
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xvii, 271 p.

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Market segmentation : a step-by-step approach to creating profitable market segments by Malcolm McDonald. ISBN 0333637232. Published by Macmillan Business in 1995. Publication and catalogue information, links to buy online and reader comments.

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