Market segmentation : how to do it : how to profit from it :: Malcolm McDonald :: ISBN 033373369X :: Macmillan 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Market segmentation : how to do it : how to profit from it
Author Malcolm McDonald
Contributor Ian Dunbar
Publisher Macmillan
Publication date 1998
Publication location Basingstoke
Language English

Descriptive Notes

Previous ed.: 1995.
Includes index.

Topics

Market segmentation
Marketing research

Catalogue Data

OBNB ID GB98Y9647
ISBN 10 033373369X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>2nd 2nd ed.
P1053 xxiii,376p.

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Market segmentation : how to do it : how to profit from it by Malcolm McDonald. ISBN 033373369X. Published by Macmillan in 1998. Publication and catalogue information, links to buy online and reader comments.