The rhetoric and reality of marketing : an international managerial approach :: ISBN 0333987322 :: Palgrave Macmillan 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title The rhetoric and reality of marketing : an international managerial approach
Contributor Philip J. Kitchen
Publisher Palgrave Macmillan
Publication date 2003
Publication location Houndmills
Language English

Topics

Marketing :: Management
Marketing
Marketing :: Management :: Case studies
010682160

Catalogue Data

OBNB ID GBA340970
ISBN 10 0333987322
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xix, 202 p.
P1042 Includes bibliographical references and index.

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The rhetoric and reality of marketing : an international managerial approach. ISBN 0333987322. Published by Palgrave Macmillan in 2003. Publication and catalogue information, links to buy online and reader comments.