Philip J. Kitchen

16 published titles

Public relations : principles and practice

(Contributor)

1 edition

Marketing communications : principles and practice

1 edition

Communicating globally : an integrated marketing approach

(Contributor)

1 edition

Raising the corporate umbrella : corporate communications in the 21st century

1 edition

The rhetoric and reality of marketing : an international managerial approach

(Contributor)

1 edition

The future of marketing : critical 21st century perspectives

(Contributor)

1 edition

Integrated marketing communication : a primer

1 edition

Marketing mind prints

(Contributor)

1 edition

A reader in marketing communications

(Contributor)

1 edition

Marketing metaphors and metamorphosis

(Contributor)

1 edition

Corporate community relations : what's the matter with Lombard industrial districts in Italy?

1 edition

Integrated brand marketing and measuring returns

(Contributor)

1 edition

The evolution of integrated marketing communications : the customer-driven marketplace

(Contributor)

1 edition

The dominant influence of marketing in the 21st century : the marketing leviathan

(Contributor)

1 edition

Word of mouth and social media

(Contributor)

1 edition

Integrated communications in the postmodern era

(Contributor)

1 edition