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Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age

Don Peppers

Publication Data

Title Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Author Don Peppers
Contributor Martha Rogers
Publisher Piatkus
Publication date 1997
Publication location London
Language English

Topics

Customer relations
Market segmentation
Relationship marketing
010718195

Catalogue Data

OBNB ID GB96W1608
ISBN 10 0749917121
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 xxv,436p.

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Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age by Don Peppers. ISBN 0749917121. Published by Piatkus in 1997. Publication and catalogue information, links to buy online and reader comments.

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