Don Peppers

12 published titles

The one-to-one future : building business relationships one customer at a time

1 edition

The one to one future : building business relationships one customer at a time

2 editions

Life's a pitch : how to outwit your competitors and make a winning presentation

1 edition

Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age

1 edition

The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program

1 edition

The one to one manager : real-world lessons in customer relationship management

1 edition

One to one B2B : customer development strategies for the business-to-business world

1 edition

Clicks, bricks & brands

(Contributor)

1 edition

Managing customer relationships : a strategic framework

2 editions

Return on customer : creating maximum value from your scarcest resource

2 editions

Rules to break and laws to follow : how your business can beat the crisis of short-termism

1 edition

Do you want to keep your customers forever?

(Contributor)

1 edition