The marketing dictionary :: Norman A. Hart :: ISBN 0750602082 :: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation 1992 :: OBNB, the Open British National Bibliography

Publication Data

Title The marketing dictionary
Author Norman A. Hart
Contributors John Stapleton, Institute of Marketing, CAM Foundation
Publisher Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation
Publication date 1992
Publication location London
Language English

Descriptive Notes

Previous ed. published as: Glossary of marketing terms, 1987.

Topics

Marketing :: Dictionaries

Catalogue Data

OBNB ID GB9225357
ISBN 10 0750602082
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8003

ISBD

P1008>4th 4th ed.
P1053 252p.

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The marketing dictionary by Norman A. Hart. ISBN 0750602082. Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing and the CAM Foundation in 1992. Publication and catalogue information, links to buy online and reader comments.